With the advent of "social media marketing" increasing utilized by businesses, college grads now have one more job option they can add to the list — a twintern. Twitter + Intern = Twintern.
A twintern is an intern who’s responsible for posting a company’s Twitter messages.
Take Alexa Robinson, for example. The University of North Carolina grad has an internship at Pizza Hut in Dallas, Texas.
She went up against hundreds of competitors for the honor of posting Twitter messages and commenting on other people’s tweets when her company’s name comes up.
Not all companies use interns to handle the social networking site. McDonald’s asks its execs to monitor Twitter. At Jet Blue, tweets come under the job description of the corporate communications manager.
But according to DailyTech.com, Alexa’s doing well in her internship. With two months remaining, she’s increased Pizza Hut’s followers from 3,000 to 13,000.
And if you’re curious about what she’s tweeting, here’s a recent sample: “Currently the Stuffed Pizza Rolls are only available with pepperoni. I’ll keep you posted if anything changes.”
Do you think hiring someone to monitor Twitter is a business savvy idea?
From www.HigherEdMorning.com
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