Saundra 'Sandy' Golden's Page

Status

Employee

Company Name

Marketing and Business Development

Title

Marketing and Business Development Professional

Industry

Marketing and Advertising

Who is your mentor and mentee?

Kevin Bowles

University/College

Santa Fe College

Professional Experiences & Goals

Account Manager
Asterisk Communications, Inc.

Selling radio advertising campaigns; calling on area businesses, conducting client marketing needs analysis, problem solving, and creating individual client focused radio marketing plans.


Participant UF Office of Technology Licensing and FloridaWorks
Kauffman: Fast Trac to Entrepreneurship
May 2011

Designed for entrepreneurs in the early stages of business development/start-up. This intensive eight week program explores :

-Identifying and meeting market needs;
-Objectively evaluating your concept and plans for moving forward;
-Developing a working knowledge of business fundamentals such as marketing, product/service development, management, and financials;
-Building an infrastructure for your business operations and processes;
-Exploring the risk and success factors in the marketplace;
-Understanding how to access the human, financial, and business resources;
-Networking with entrepreneurs and professionals;
-Responding to changes that can impact your business; and
-Building an actionable business plan.

Remote Vitals took 3rd place in the VC presentations!


Associate Director
American Cancer Society
2009 – 2010

Oversight of income development programs and staff; including development and execution of area goals/budgets, sponsorship development and volunteer recruitment.


Marketing and Sales Development
BBI Construction Management, Inc.
2007 – 2009

Coordinated activities associated with the organizations involvement with the University of Florida's Mentor/Protege program through the Division of Small Business and Vendor Diversity Relations including development of annual marketing/business plan, competitive market analysis and marketing/promotion/sales materials; managed development of business leads and the design, development and execution of qualifications to bid.


Business Development
CMSS/Services
1997 – 2007

Analyzed plans and specifications, performed material and labor take-offs; estimated project costs; sourced materials and sub-contractors; managed competitive bids; prepared/processed purchase orders, change orders and sub-contract agreements; interfaced with Owners, Contractors, Developers, Architects and Engineers; residential, multi-family, and light commercial construction projects valued between $250,000 and $2.5 million.



Field Sales Representative
Bradco Supply
1995 – 1997

Responsible for increasing sales to existing customers, developed new customers, maintained ongoing customer relations and made effective product presentations for residential and commercial roofing materials.

Specialties in Your Industries of Expertise

I am a results oriented sales and marketing professional with more than 25 years experience in management, leadership, administrative and business development.

Having a thorough understanding of assessing customer needs and a strong ability to build customer partnerships and long-term sales relationships are what build corporate value and generate revenues. Identifying and capturing potential new accounts, overcoming challenges, closing sales through effective product presentations, and providing superior service to customers are my greatest assets to employers.
Specialties

♦ Consultative selling experience
♦ Account management
♦ Strong negotiation, problem solving, and analytical skills
♦ Business development and retention