Developing an online presence
for your business or start up involves more than just having a website. That is simply the first and easiest part. Once this is accomplished, you need to develop an online strategy
that will get your site noticed by the search engines so that your target market finds you when they start looking online.
So, you want to get yourself a website. You don't have to spend a ton of money on this part. It’s fairly simple and affordable to get a domain name (approximately $10 a year) and then purchase a hosting account.
My first tip on setting this all up is to not
use Go Daddy for your domain name. It’s the most recognizable name in hosting, mainly because of Danika Patrick but that doesn’t mean they’re good. (For all the reasons why they’re not good, check out http://www.nodaddy.com
There are plenty of affordable domain name providers
out there. One I recommend is namecheap.com , mainly because I like their billing policy and they're easy to use.
Second, don’t use your domain name company for your hosting company. If , for whatever reason, you decide to use another hosting company later on, it can be really hard to extricate yourself from the domain name company. Believe me, I know. My blog was down for almost 2 months because my domain name provider would not release hosting to me. I had to register a complaint with ICANN before it finally got resolved.
Once you get your domain name and hosting sorted out, the easiest way to get a website up is to use a blogging platform. This makes it easy to create content, upload videos, photos, etc without having to know any code!
I use Wordpress but there are others, like Tumblr, TypePad, Joomla, Drupal, etc. I use Wordpress because you can find a lot of free resources to support it like themes and cool plug-ins.
My last tip: don’t confuse Wordpress.com with a privately-hosted Wordpress blog. You could easily set up a blog using the public Wordpress but you won’t own it. You could invest a lot of time in building content for your blog and then one day, Wordpress yanks it down because they don’t like what you’re saying or simply don’t like your blog. If you own it, you control it.
More tips to come on setting up your online presence. In the meantime, feel free to post any comments or questions. (I think you need to join the group first. ;-)