Thousands of business people worldwide have learned the value of telling their story. Stories innovate, motivate, lead, and empower people to a common goal. Stories access parts of the brain that numbers and statistics never touch. Stories enrich facts and data with heart, feeling, meaning, and reality. Stories make it personal. Stories are the script of success for you, for your company, and for your brand. Stories promote collaboration and agreement for your shared journey to achievement.
This engaging program developed and delivered by business presentation experts and communication professors Patrick Breslin and Ann Scroggie will show you how to structure your business story for maximum impact on staff and consumers.
Session Topics include:
Business Application of Stories
Case Studies and Storyboard Process
Image and Memory
Storyteller as Protagonist
Promoting One’s Strengths
Promoting the Organization in the Marketplace
Promoting the Organization B2B